Zhongju Gaoxin Meiweixian was featured in the "Special Issue to Commemorate the Opening of Shenzhen-Zhongshan Tunnel"

A flying bridge blends the deep and the deep. The Shenzhen-Zhongshan Expressway was officially opened to traffic on June 30, opening a new chapter in the integration of the Greater Bay Area. Zhongshan Daily and Baoan Daily jointly launched the "Special Issue to Commemorate the Opening of Shenzhen-Zhongshan Corridor" and a special report on the high-quality development of Shenzhen-Zhongshan Integration, which was widely distributed in Zhongshan, Shenzhen, Hong Kong and other places.

Zhongju Gaoxin Group is taking advantage of the opportunity, seizing the opportunity of the opening of the Shenzhen-Zhongshan Corridor to implement a three-year strategic plan in the condiment sector. This commemorative special issue published a special report by Zhongju Gaoxin Meiweixian "Rebuilding a New Kitchen State and Achieving High-Quality Development".

The following is reproduced from the "Special Issue Commemorating the Opening of Shenzhen-Zhongshan Channel"

Zhongshan, the "golden inner bay" of the Guangdong-Hong Kong-Macao Greater Bay Area, has a modern large-scale high-tech enterprise specializing in the production of condiments - Guangdong Meiweixian Food Co., Ltd. (hereinafter referred to as "Meiweixian"), which is a national Gaoxin industrial development zone It is also the first listed company in Zhongshan City and a wholly-owned enterprise of Zhongju Gaoxin Group, the first listed company in Zhongshan City.

Recently, Zhongju Gaoxin Group officially released the "Strategic Planning Plan for the Next Three Years of Meixian Company, a subsidiary of Zhongju Gaoxin Industrial (Group) Co., Ltd.". The strategic plan clarifies the company's mission, vision and values in the new development period, focusing on With the strategic goal of "creating a new kitchen state and achieving high-quality development", a number of business strategies and implementation measures have been formulated.

A flying bridge blends the deep and the deep. Seizing the opportunities in the Shenzhen-Zhongshan corridor, the beautiful blueprint for high-quality development of New Kitchen State is slowly unfolding.

"Time-honored" brewing good taste over time

Meiweixian originated from the Xiangshan Sauce Garden in the late Qing Dynasty and the early Republic of China. It started from a handicraft workshop and went through a public-private partnership to establish Shiqi Sauce Factory; then to the reform and opening up, Zhongshan Meiweixian Food Factory implemented tax-profit contracting; then to the institutional reform, it was transformed and established Guangdong Meiweixian Seasoning Food Ltd. After a hundred years of struggle and development, Delicious Food has continued to grow and develop, and has rapidly grown into a leading enterprise in the industry. In the process of inheritance and development, the company continues to promote the southern soy sauce brewing culture and successfully promotes the soy sauce brewing technology to be included in the list of Zhongshan Intangible Cultural Heritage Projects.

Zhongju Gaoxin Industrial (Group) Co., Ltd. was established in January 1993 and listed on the Shanghai Stock Exchange on January 24, 1995. After entering the 21st century, with the continuous and stable development in the two major areas of high-tech industrial investment and national high-tech zone investment promotion, Zhongju Gaoxin has also completed its historical mission of park development and gradually transformed from a government-owned enterprise responsible for the construction and development of the park. , transforming into a market-oriented and modern enterprise. In 1999, Zhongju Gaoxin completed the acquisition of Zhongshan Delicious Fresh Food Factory (the predecessor of Meiweixian). In 2000, it carried out institutional reform of Meiweixian and established Guangdong Meiweixian Condiment Food Co., Ltd.

Since then, Zhongju Gaoxin has gradually established industrial development strategies such as highlighting the leading role of the health food industry in the company's strategic development, and concentrated its superior resources to develop its main condiment business.

With high-quality products, strong shareholder background, and good market prospects, Meiweixian's development has entered the fast lane. With the support of Zhongju Gaoxin, the Meiweixian Yangxi production base project officially started in March 2012; in November 2014, the first phase of the project (Guangdong Chubang Food Co., Ltd.) was officially completed and put into use; in 2016, Meiweixian Yangxi The production base has established a second subsidiary, Yangxi Meiweixian Food Co., Ltd., which was officially put into production in November 2018. After the Yangxi production base is fully completed, it will become one of the largest production bases for condiments and related foods in my country, which is of great significance to the modern transformation and upgrading of Meiweixian Company and the scale and group development of the enterprise.

At present, Meiweixian Company owns two major brands: Chubang and Meiweixian, and implements a brand development strategy with the Chubang brand as the main brand and the Meiweixian brand as the supplement. The company focuses on the research and development of condiments. Its current products cover more than 10 categories such as soy sauce, chicken powder (extract), oyster sauce, sauces, cooking wine, vinegar, edible oil, fermented bean curd, juice, MSG, and compound seasonings. With years of accumulation and innovation, Meiweixian has become one of the major brand companies in the domestic condiment industry. Its products are distributed throughout the country and its market share ranks among the top in the industry.

"Chain" to Shenzhen to enhance international brand power

On the bank of the Hengmen Waterway in Zhongshan Torch  Gaoxin, the “No. 1 Soy Sauce Bottle in the World” is particularly eye-catching. This is a view of the Chubang Soy Sauce Culture Expo.

The Chubang Soy Sauce Culture Expo was built in January 2015 and is open to tourists. It aims to promote traditional Chinese soy sauce culture, disseminate and popularize the millennium-old southern soy sauce brewing technology, pass on knowledge about healthy eating and food safety, and display the charm of the Chubang brand.

The appearance of the expo hall is designed with reference to the unique arcades in Lingnan architecture and the gable style in Chinese classical architecture. There are four exhibitions in the museum: soy sauce history and culture exhibition, soy sauce craft equipment exhibition, southern soy sauce craft exhibition, and corporate culture and history exhibition. Large exhibition hall. In addition to the special exhibition areas, the expo also integrates production sites such as national key laboratories, riverside drying fields, and fully automatic packaging lines into the industrial tourism route, visually displaying the production links of high-quality products in front of tourists.

With the help of the publicity and display window of Chubang Soy Sauce Culture Expo, Meixiexian has taken the initiative to shoulder the responsibility of promoting traditional soy sauce culture and promoting food safety knowledge to the outside world for many years. The company insists on taking root in Zhongshan and facing the whole country, and boldly innovates its corporate management model. It has maintained a steady development trend for many years. In the past three years, major operating indicators such as operating income and net profit of Meixiexian have continued to improve, and production efficiency and brand influence have increased year by year. The company has successively won many national, provincial and municipal honorary titles and titles such as high-tech enterprise, Chinese time-honored brand, national key leading enterprise in agricultural industrialization, "China's 500 Most Valuable Brands" list, and Zhongshan Intangible Cultural Heritage Project Protection Unit. Awards.

With the opening of the Shenzhen-Zhongshan Channel, the integration of the east and west sides of the Pearl River Estuary is accelerating. The delicious and fresh "chain" conveniently linked to Shenzhen can use the international windows of Shenzhen and Hong Kong to spread Chinese traditional soy sauce culture to the world and build an international brand of condiments.

Develop new productive forces and create a new Chubang

The 2024 Government Work Report of the State Council proposed to vigorously promote the construction of a modern industrial system and accelerate the development of new productive forces. Zhongju Gaoxin, located in Torch High-tech Zone, is seizing the channel opportunities, developing new productive forces, and assisting the high-quality development of Torch High-tech Zone.

Quality is the lifeline of Meiweixian. The company has established a full-process quality management model from raw materials to finished products, forming a unique quality control system with Meiweixian characteristics of "high standards, focusing on sources, focusing on processes, strict factory delivery, and establishing traceability". R&D innovation, quality The management and food safety management levels are at the advanced level of domestic and even international peers.

Digital intelligence and scientific research are important ways to achieve new productivity. Meiweixian increases digital intelligence transformation and upgrading. The company's production base is built to exceed industry standards and requirements. It has successively introduced industry-leading continuous cooking equipment, large disc koji making machines, high-speed packaging lines, automatic filling production lines and other automated production lines to improve production efficiency while ensuring ensure the stability and consistency of product quality. At the same time, around the company's business structure, the system construction of supply chain digitization, R&D digitization, production digitization, marketing digitization, and operation management digitization was launched to promote the intelligent and refined management of the production process.

In terms of innovative R&D, the company has a group of high-level R&D talents, and has successively established provincial-level enterprise technology centers, provincial-level engineering centers, the National Key Laboratory of Microbial Technology (Meiweixian Joint Laboratory), and the Guangdong Provincial Postdoctoral Innovation Practice Base. platform. By establishing scientific research cooperation relationships with many universities and scientific research institutes, we jointly carry out product development and industry cutting-edge technology research. As of the end of 2023, Meiweixian has implemented 6 national 863 plans, 11 national torch plans, and 1 national key research and development plan, and has obtained 208 valid patents authorized by the state. The innovation results have not only improved the quality and taste of the products, but also won the company Market competitive advantages and industry status.

The integration of Shenzhen and China will bring significant development opportunities to Meiweixian. Zhongju Gaoxin Group stated that facing the future, Meiweixian will closely focus on the strategic goal of "rebuilding a new kitchen state and achieving high-quality development", continue to inherit the century-old craftsmanship, and promote the development of the new kitchen state through the two-wheel drive of connotation and extension. With performance improvement, we strive to become the best condiment company in China, strive to enter the world's leading condiment ranks, and bring more high-quality condiment products to global consumers.